experiences
dB HOSPITALITY
ABOUT USour vision & story
dB Hospitality is a track-side hospitality concept co-created by PAR-T, AIM Events, and Theory Eleven that is set to debut around this year’s Abu Dhabi Grand Prix™.
It aims to bring a fresh perspective on race-viewing hospitality by offering theme-based and highly curated production, entertainment, and design at each racing event where the brand is present.
The three partner companies are combining their collective experiences across festivals, events, hospitality and lifestyle management to create a truly unique and fresh experience for their guests across the world. We invite you to click on the logos of the partner companies below to learn more about each of them.
OUR CONCEPT
Track-side hospitality & entertainment event at the 2024 Abu Dhabi Grand Prix™ operated by dB Hospitality.
This immersive experience takes place at W Lounge at W Abu Dhabi – Yas Island, during the Abu Dhabi Grand Prix™, against the backdrop of the Yas Marina Circuit’s cosmopolitan setting and the adrenaline of the race activities. With a premium location and themed decorative elements enhancing the atmosphere, attendees will enjoy a top-notch hospitality and entertainment experience tailored to their tastes throughout both daytime and night programs.
The concept revolves around selecting a different theme annually to center the entire event around, ensuring fresh and exciting experiences each year and continuously engaging guests with new elements and surprises.
